The Adtrader Conference is now in its third year. After two successful events in Hamburg in 2011 and 2012 we are taking the show for the first time to Berlin.

Technology is changing the digital advertising market in Germany, Europe's largest display market. Buyers and sellers of digital advertising are moving towards automation, and are increasingly looking at programmatic strategies to buy and sell campaigns. This not only changes the processes of marketing services, but also affects the make-up of digital advertising products.

The majority of German premium marketers in 2013 are actively making programmatic part of their business strategy; and partners and third-party buyers are investing heavily in tools and strategies to deliver data-driven buying solutions.

The main theme of this year's AdTrader Conference will focus on technological innovation around the premium strategies of key constituent players in the local market, such as marketers, agencies, advertisers and sales houses. Special topics such as ad-viewability, video, mobile advertising, and socio-demographic targeting concepts for real-time media will also be addressed on the day.

The Adtrader Conference is a joint venture between leading German trade publication, ADZINE and ExchangeWire. The conference in Berlin will be the first in a series events this year hosted by ExchangeWire, which include Singapore, Moscow, London and Paris.

The Adtrader Conference in Berlin this year is expecting up to 500 participants from Germany, neighbouring European countries, the US and globally. Association partners include Association of Digital Economy (BVDW) and the Interactive Advertising Bureau (IAB), Switzerland. This year's conference is supported by the following companies: German post, DataXu, Rubicon Project, AppNexus, Turn, IPONWEB, PubMatic and Evidon.

Tickets are now on sale on the AdTrader Conference site. We look forward to seeing you all in Berlin.