At the recent ATS Singapore event, PWC kindly gave the opening keynote of the day. Drawing heavily from the Global Entertainment & Media Outlook 2013, Greg Unsworth presented data specific to the greater APAC region, and SE Asian market. It was the perfect preamble for an event that focused heavily on the growing data-driven ad market in the region. We will publish more presentations over the coming days. For those looking for specific data, the parts of the presentation are embedded below.

What drives advertiser & consumer spending?

How do the segments diverge?

Consequently, internet and video games will also attract more and more advertising dollars. Television will continue to attract big ad dollars, but digital will close the gap in total spend.

Where are the tipping points and segment variations?

Estimated for 2014, online and mobile gaming will become the main driver of industry revenue for the first time, with mobile advertising to overtake classified in internet advertising categories by 2015.

A closer look at the region