Pubmatic today announced a partnership with Improve Digital to become the provider of their ad optimisation product to publishers in the European market. It is in many ways a good fit for both companies, as Pubmatic and Improve Digital work closely with publishers and ad networks to optimise online ad inventory. Improve Digital already offer their CMX to large scale publishers, and will be in a strong position to promote Pubmatic’s optimization tool in Europe.

May 6th, Palo Alto - US

PubMatic today officially announced a strategic partnership with Improve Digital to become the leading provider of ad revenue optimisation technology for premium quality publishers and ad networks in Europe. Improve Digital will exclusively offer, implement and service the solution in all European markets. Although the collaboration was agreed earlier this year, it was officially announced following ad:tech in San Francisco. The focus lies with premium quality publishers and ad networks and Improve Digital is putting proof under that statement by building out local account management and service teams in Europe.

Improve Digital has offices with local account management and support in London and Amsterdam and is opening offices in Germany, France and Spain in the coming months. “Europe is a key focus market for us and we want to be sure that we offer the best possible combination of advanced optimisation technology along with local product knowledge, account management and support. Improve Digital has the right connections and background to offer the best in class solution and service to publishers and ad networks.” said Rajeev Goel, CEO and Co-Founder of PubMatic.

Optimizing publisher revenue from ad networks through an automated optimisation platform is relatively new to Europe, but a common practice in the U.S. San Francisco-based technology company PubMatic has been the leader in this area since it launched 3 years ago. PubMatic’s patent-pending algorithms ensure that online publishers generate the most money from their advertising space by predicting and deciding in real-time the ad network that can best monetise each impression. As exclusive European partner, Improve Digital complements the technology with additional services and products. Besides a huge reduction in operational costs, increased control and transparent earnings, this solution results in an eCPM increase of 30-300%.

Janneke Niessen, Co-Founder and COO Improve Digital; “Our solutions allow media owners to increase their revenues and reduce their costs in times of tough market conditions. By matching the right view with the right ad, it becomes beneficial for everyone involved. We are very excited to bring the most advanced real-time technology available in this field to Europe”