In this Cannes Lions special, ExchangeWire brings you an update with video footage from event itself, with insights offered by in-house marketers, plus ad tech specialists alike.

ExchangeWire speaks with Ron Amram, senior media director, Heineken, USA, about the increasing profile of ad tech companies at Cannes Lions, the kind of reception they receive at a traditionally creative event, as well as how he prefers his agencies and programmatic service providers to work together:

ExchangeWire speaks with Brett Wilson, CEO of TubeMogul, about programmatic TV buying, the reception of the concept among traditional TV buying teams, plus how to turn brands on to data: