The TASC (The Ad Server Club) in France has produced a visual overview of the evolving ecosystem in the French market. You might notice some familiar names in there. But there are some homegrown companies dominating too. It shows how quickly the exchange ecosystem is evolving. There is now enough supply for ad traders like Matiro to grow a successful exchange trading business. Big growth in the automated space is expected this year. Over three hundred industry figures attended a recent TASC event in Paris on behavioural targeting, suggesting that ad trading is going mainstream 2011.