After the success of last year’s Ad Revenue event, Pubmatic is assembling the brightest and best from the exchange space for this year’s event. There are some great panel sessions for attendees. Farneymedia favourites include:

The Blurring Lines of Ad Exchanges, Ad Marketplaces, and Ad Networks

As advertising companies diversify the services they offer there is considerable overlap in what used to be more clear-cut roles. It is becoming more and more difficult, even for industry insiders, to maintain a firm grasp on what the differences are between major players in the space and how things are continuing to evolve. This panel will give publishers a better understanding of the roles and benefits that the blurring segments provide.

Moderated by Michael Learmonth, Reporter, Digital Media & Advertising, Advertising Age

Panelists:

- Jay Sears, Strategic Products & Business Development, ContextWeb
- Jed Nahum, Director of Network Planning and Strategy, AdECN
- Philip Smolin, GM, Platform Solutions, Turn
- Rob Rasko, President and COO, CPX Interactive
- Tom Sipple, VP, IAC/Dictionary.com

The Evolution of Media Buying and What That Means for Publishers

There might not be a faster evolving segment of the 2nd Channel than media buying platforms and technologies. Real-time technologies are not only changing the way media is being bought and sold, but they are also helping to create audience segments in ways that were impossible just a few short years ago. Hear from the leaders of this segment on what is happing now, and what we can expect in the years to come, and how this will affect large online publishers.

Moderated by John Ebbert, Managing Editor, AdExchanger

Panelists:

- Andrew Kraft, VP Technology Solutions, Collective Media
- Darren Herman, Founder & Presi¬dent, Varick Media Management
- Joe Zawadzki, CEO, MediaMath
- Matthew Greitzer, VP Search Marketing and Head of ATOM Systems, Razorfish
- Sean Kegelman, SVP, Partnerships, VivaKi Nerve Center

Full details of the event are available on the Ad Revenue 09 site.