The agenda has now been finalised for the Ad Trading Summit 2010 on Thursday, September 23. Please see the details below. Registration for the event will commence at 12pm, with the event scheduled to start at 12.45pm. Lunch will be served between 12pm and 12.45pm. Please note that the Ad Trading Summit 2010 is now being held at the Paramount, which is located on the thirty-first floor of the Centre Point building at the Tottenham Court Road end of Oxford Street. The room will be opened from 9 am. If any attendees want to use it for meetings in the morning, please don't hesitate to get in touch.

The Ad Trading Summit Agenda In Full:

12.00 pm: Arrival And Registration

12.45 pm: Welcome And Introduction

Ciaran O'Kane, Editor-In-Chief, ExchangeWire

12.50 pm: Keynote Speaker, Sell-Side

Ben Barokas, Co-Founder & Chief Revenue Officer, Admeld

1.20 pm: Q & A Panel Session, Sell-Side

Chair: Ciaran O'Kane, Editor-In-Chief, ExchangeWire

Panel members:

- Damon Reeve, CEO of Unanimis
- Richard Foster, Digital Director, Future Publishing
- Ben Tranda, VP, REVV Marketplace Development, The Rubicon Project

2.05 pm: Keynote Speaker, Data

Konrad Feldman, Co-founder and CEO, Quantcast

2.35 pm: Q & A Panel Session, Data

Chair: Paul Silver, Associate Director at Starcom Mediavest Group

Panel members:

- Stuart Colman, UK Managing Director, AudienceScience
- Arnaud Caplier , Co-Founder, Datvantage
- Michael Stephanblome, CEO and Co Founder, AdJug

3.20 pm: Coffee Break

3.35 pm: Keynote Speaker, Buy-Side

Curt Hecht, President, VivaKi Nerve Center

4.05 pm: Q & A Panel Session, Buy-Side

Ciaran O'Kane, Editor-In-Chief, ExchangeWire

Panel members:

- Mike Nolet, AppNexus CTO and Co-Founder
- Martin Kelly, Co Founder and Managing Partner, Infectious Media
- Tanzil Bukhari, Ad Exchange Manager EMEA at Google

4.50 pm: Final Remarks & Close

5.00 pm until late: Cocktails And Networking Courtesy Of Appnexus.