It is ExchangeWire's first foray into the APAC market - and we are looking forward to fostering some serious debate around the area of data-driven display at the half-day conference on June 15. The Singapore event is now sold out. Details of all speakers and full agenda are now live on the ATS Singapore site. Big thanks to Google, ADZ and our media partner, ADMA, for supporting the first conference of its kind in the region. The speaker's list includes a number of C-level execs from the APAC buy-side and sell-side. It promises to be a fascinating day of open debate and analysis on the present state of the market, and how automated ad trading will impact media buying in the region. As well as having three panels examining buy and sell side strategies, there will be three keynotes on the day, including: Stuart Spiteri, Head of Media Platforms, APAC, Google; Reza Behnam, CEO, ADZ; and Derek O’Neil, Chief Business Development Officer, IponWeb. Google will be hosting a cocktail party for post-conference networking after the close at 5pm. Although the market is nascent, automated ad trading has the potential to grow very quickly in the region. ATS Singapore should unearth some great insight into the opportunities for both the buy and the sell side.