With ATS London just two months away, we are releasing some detail around the panels and attendees for the full day conference on Sept 20. Today ExchangeWire can confirm a number of European heavy hitters for the Attribution & Measurement panel: Ciaran McConaghy, Group Head of Data & Analytics, Havas Digital; and Gustav Von Sydow, Burt CEO. Attribution has been a big area of focus for ExchangeWire over the past couple of months, having published a number of in-depth interviews with leading figures in the area of attribution. The panel will look at the critical importance of attribution and how it relates to not only online advertising but also offline channels - with particular focus on how advertisers and agencies can leverage their various models to allocate spend across different media channels. The panel will also discuss how analytics can be used to inform media buys and publisher sales strategies. We are privileged to have two key figures in the European space to analyse and impart their experience around these areas. Ciaran McConaghy heads up the data and analytics strategy and best practice across both Arena Media and Media Contacts in the UK. Gustav Von Sydow, the subject of a recent ExchangeWire Q&A, heads up display analytics specialist, Burt. We will have more detail on this panel's speak make-up next week. Tickets for this event are now on sale. Full details on the event can be found here.

Ciaran McConaghy, Group Head of Data & Analytics, Havas Digital

Ciaran is responsible for delivering data and analytics strategy and best practice across both Arena Media and Media Contacts in the UK. This includes outlining the digital vision to clients, showing how data and analytics can benefit their businesses - from media planning & buying through to web analytics and CRM.

Prior to joining Havas Digital, Ciaran headed up Advertiser Analytics in EMEA at Microsoft where he worked with many of the UK and Europe’s leading online advertisers, delivering custom analytics solutions to improve advertiser ROAS and customer engagement.

He has over 15 years experience in analytics and business intelligence across a variety of digital sectors including Mobile telecoms, digital TV and Broadband.
Ciaran is a recognised speaker on issues of data, analytics, attribution and CRM.

Gustav Von Sydow, CEO & Co-Founder, Burt

Gustav von Sydow is the CEO and Co-Founder of Burt, the Swedish software startup helping the advertising industry become more clever and creative with data. Prior to founding Burt, Gustav was an award-winning advertising strategist and developer, creating campaigns, websites and applications for start-ups as well as the Fortune 500 companies. He is a frequent speaker at conferences for advertising and internet technology, and has presented at Cannes Lions, Web 2.0, Techcrunch50, DEMO and Eurobest.

About Ad Trading Summit, London

The Ad Trading Summit London is the largest global event focused on the data-driven display market. Delving deep into the business of automated media trading and the technology that underpins it, ATS London aims to inform attendees on the latest trends in display buying.

The event attracts C-level executives, decision makers and budget holders from the display market. Media buying agencies, advertisers, specialist exchange traders, ad networks, publishers, data exchanges, ad exchanges and ad-technology vendors are some of the sector companies that have attended and participated in ATS London to date.

The conference brings together high profile and influential speakers from across the industry. ATS London continues to focus on providing the best and most relevant content for all attendees. All conference panels and presentations reflect and address the changing face of display media buying. By tapping into the deep understanding and industry analysis provided by ExchangeWire, ATS London delivers the most up-to-date analysis and industry overview to business leaders in the online advertising space.