Jordan Khoo Regional Director, APAC, MediaMind On The DG Acquisition, Optimising TV Ad Spend & Data Driven Display In APAC

by Ciaran O'Kane on 25th Jul 2011 in News

Jordan Khoo, MediaMind’s Regional Director for APAC, discusses how DG and MediaMind bring the ability to traffic online and TV video assets through one vendor, the strong growth of video and mobile in the region and the challenge of scaling data-driven display in Australia and APAC.

Can you give an overview of MediaMind’s offering in Australia and the wider APAC region?

MediaMind’s focus in APAC is to be the campaign management platform of choice for leading agencies in the region. We started with rich media and quickly expanded to offer cross channel 3^rd party ad-serving across display, search, in-stream & mobile. We have also recently launched our full service DSP solution in APAC.