Sounding smart in this industry is easy. Just pepper your conversation with appropriately placed TLAs - and you too can get the respect of your peers. Ah, the three-lettered acronym! What we do without out it? ExchangeWire has attempted to put its own TLAs into the industry lexicon - but given the limited influence of Europeans in this industry many of the acronyms have remained localised. PTD? Anyone? Ah, forget about it. For those of you coming to ATS London, and wondering what the hell is going on, then you can't get any better overview than the new AppNexus glossary.

Listing all the acronyms - as well as key technology and industry terms - it is a handy reference point for the marketers, novices and seasoned professionals coming along on Tuesday, September 20. From DMP to DSP, this new glossary could well be the most definitive in the industry. You can brush up on all the terminology here. And you could put all that new knowledge into practice by grabbing the last few remaining tickets to ATS London.