Phil Cowlishaw is Performance Media Director at Ikon Communications. Here he discusses the recent Ikon video partnership with Tubemogul - and what it means for the market.

Can you give an overview of your recent partnership with TubeMogul’s PlayTime? What does the partnership add to Ikon’s overall offering in Australia?

Tube Mogul provides Ikon with a platform for real-time media buying across video in all forms; they are plugged into more sources of RTB video inventory than anyone in the market. Ikon is leveraging TubeMogul's technology and reach to deliver efficient access to high quality video inventory on the web at scale. Partnering with TubeMogul allows Ikon to maximize impact for every campaign by deepening our understanding of how to use video to achieve brand objectives.
Why did TubeMogul choose Ikon as first foray into the Australian market?

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