Phang Chee Leong, Innity’s CEO, talks about their recent partnership with adSage – China’s leading player in the SEM space. Here he discusses Innity’s aggressive global growth strategy and highlights some of the challenges they anticipate within the Chinese market.

You recently announced a partnership with adSage in China. Can you explain in more detail what the partnership means for Innity?

With the growing importance of the digital sphere, marketers are deploying tactics such as SEM to ensure that they achieve maximum ROI from their online campaigns. In fact, today, SEM is an essential component of most brands’ marketing strategy.

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