Cyril Zimmerman is the CEO of Hi-Media, one of Europe's largest independent ad networks. The company recently launched its pan-European ad exchange, which added significant liquidity of premium inventory to the fast growing automated display channel in Europe. This is Zimmerman's keynote presentation from last month's ATS Paris - brought to you via the medium of SlideShare. ExchangeWire will publish the Google and Weborama ATS presentations later this week.