The long awaited programme for ExchangeWire’s first Ad Trading Summit in the Southern Hemisphere – ATS Sydney - has been announced. With keynotes from some of the biggest and brightest in the industry from the APAC region, the ATS Sydney panel sessions and speaker lineup promises some lively debate on the day. This event is not to be missed. The conference will also feature a “Fireside Chat” on the future direction of the industry in APAC, hosted by IAB Australia’s Paul Fisher.

ATS Sydney Programme

Ad Trading Summit: Sydney, 13 March, 2012

8.45am: Coffee and registration

9.15am: Welcome & Introduction

9.30am : Keynote speech - Vicki Lyon, Managing Director Asia Pac, SpotXchange

9.55am: Panel Session - Buy-Side, The Move To Data-Driven Media Buying

Panelists:

• Brett Wilson, Co-Founder and CEO, TubeMogul
• Marc Lomas, Commercial Director, Cadreon Australia
• Mike Peralta, Chief Revenue Office, MediaMath TBC
• Carolyn Bollaci, Country Manager, MediaMind

10.40am: Keynote speech - Mark Britt, Group CEO, ninemsn

11.05am - Tea and coffee break

11.20am: Panel session - Sell Side, How Automated Trading & Audience Buying Will Affect Australian Publishers

Panelists:

• Toby Ross, Head of Strategic Alliances, Fairfax Digital
• Marc Barnett, General Manager, Microsoft Media Network and Advertising Exchange
• Further panelists to be announced

12.15am: Keynote speech - Julian Tol, Co-Founder & CEO, Brandscreen

12.40pm: Lunch

2.00pm: Fireside chat - Paul Fisher, CEO of IAB Australia interviews Megan Brownlow, Executive Director & Editor of The Media and Entertainment Outlook at PriceWaterhouseCoopers and Stuart Spiteri, newly appointed COO of News Digital Media, on the future direction of the digital advertising business.

2.20pm: Keynote speech – Google (To be announced)

3.05pm: Tea and Coffee

3.20pm: Panel session, The Regional Picture: How The Eco-System Is Changing Across APAC

Panelists:

• Kevin Tan, Founder & CEO, Eyeota
• Stuart Spiteri, COO, News Digital Media
• Further panelists to be announced

4.05pm: Keynote speech - Jay Stevens, VP & GM, International, The Rubicon Project

4.30pm: Closing remarks

4.40pm: Drinks and networking party