Ad Trader Conference is back on April 18. This year we will bringing the most senior ad execs in Germany to Berlin. Now in its third year, Ad Trader Conference is the most influential event for the German data-driven advertising market. This year the theme will focus on programmatic reserved/ guaranteed - and programmatic buying strategies for German brands.

The German market is not following trends in other European markets, and instead is looking at a different approach to programmatic ad trading. We have already seen in the partnership between agencies and big German Sales Houses, particularly around the 4q initiative.

The Sales Houses are not taking to impression-level buying - but are looking at programmatic guaranteed/premium as the preferred automated option. Whether that is executed through the various methodologies recently discussed in the recent ExchangeWire series on the subject will no doubt be discussed in detail at the Ad Trader Conference on April 18.

Ad Trader Conference will again provide the forum for debate for the smartest and most influential people in the market. Early bird tickets are now available on the Ad Trader conference site. Details on format and speakers for Ad Trader Conference 2013 will follow in the coming weeks.