Today (7 December) ExchangeWire has announced the appointment of Lindsay Rowntree (pictured) as head of content. Rowntree joins the growing, London-based, ExchangeWire team. Her appointment follows ExchangeWire’s approach of hiring from within the industry.

Rowntree joins ExchangeWire from Starcom MediaVest Group, where she most recently held the position of UK search director, precision marketing, following multiple promotions since her appointment as search executive early in 2010.

The head of content position will see Rowntree playing an active role in the curation and development of content for the ExchangeWire websites and ATS event series – both of which cater to a global market.

On joining ExchangeWire, Rowntree commented: “Having been an avid reader of ExchangeWire for many years, I am delighted to be joining the team as head of content. Thought leadership is something I am passionate about, and ExchangeWire has a reputation for producing innovative content that challenges the online advertising industry to think differently and find solutions to tomorrow’s challenges.”

ExchangeWire's CEO, Ciaran O’Kane, added: “Lindsay brings with her a wealth of knowledge about ad tech, media planning and buying and both brand and direct marketing tactics. She will use this knowledge to challenge our contributing editors and guest columnists to continue to bring to the fore the most exciting developments in ad tech and media from across the globe.”

During her time at Starcom MediaVest Group, Rowntree has worked on a number of top digital accounts including: Samsung, Travelodge, MoreThan, Flybe, and Pizza Hut. She’s also worked with many of the major ad tech vendors, including point solutions such as Marin and Kenshoo as well as Adobe and Google’s stack solutions. This hands-on experience means that Rowntree can ‘lift the lid’ on tech solutions and bring insight and opinion to news stories that are lacking from much of today’s trade reporting.

The logic behind hiring from within the industry is to bring up-to-date, practical knowledge to ExchangeWire to allow the publication to continue to challenge the status quo. “The fact that we have industry figures on the inside means that we can see through the smoke and mirrors created by vendors in the industry and hone in on what really matters to traders and marketers”, said Ciaran O’Kane, CEO of ExchangeWire. He continued: “That’s what sets us apart from all other publications and analyst houses. People come to ExchangeWire to learn the truth behind the industry.”