ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Robots will run our lives; Millennials changing video viewing habits; and the importance of brand values.

Robots will run our lives

More than one-in-three (36%) of Brits expect robots to be running their lives by 2030, according to a study by Mediavest | Spark. The research also focuses on the financial constraints of a robot-led world. More than three-quarters of Brits (78%) wouldn’t pay more than £500 for a robot, with one in ten happy to fork out more than £1,000.

Nearly two-thirds (64%) of the people surveyed would most trust a robot with household chores, followed by DIY (30%), and being their personal trainer (20%). Interestingly, one-in-20 (6%) admit they would be looking for companionship with a robot.

Only 2% say they wouldn’t trust a robot with their children; and nearly 50% of the population say they would be wary of a robot flying a plane. A third (34%) wouldn’t want one driving their car. Although half the people surveyed would give their robot a human name, the same number don’t want their robot looking like a human.

Millennials changing video viewing habits 

Millennials are changing the way online video is being viewed, suggests research by internet video production company Mighteor.

For the first time, in the last quarter of 2016, more video views were logged on mobile devices than any other type of technology. As millennials take to their phones as their primary source for viewing video content, marketers, advertisers, production companies, and even Hollywood, are adapting to create content that reaches target audiences most effectively.

The survey finds that:

- 72% of millennials do not flip their phones horizontally to view a video

- 1/5 never use headphones while watching video content, and instead watch videos silently

- 77% have instantly quit watching a video in the past because it didn’t look good on their mobile device

- 20% of millennials preferred videos that were 5-15 minutes in length

- 85% of millennials reported that they access videos through apps on their phone versus a browser

The importance of brand values

Four in every ten consumers have abandoned brands that don’t make a positive impact on society, finds a study by MediaCom.

Assessing the potential financial impact of brand behaviours, almost half (49%) state that they are willing to pay more for a brand that supports a cause that is important to them. However, this figure rises to 60% in 18-24 year-olds. Similarly, while 35% of all respondents have bought a brand product specifically because of its chosen values or beliefs, this rises to 49% in those aged 18 to 24.

There is a lack of trust placed in brands when it comes to their social responsibility with 65% believing brands overstate their environmental credentials and a further 45% admitting to being very sceptical of any brands that claim to support good causes.