ExchangeWire rounds up some of the biggest stories in the LATAM digital advertising space. In this week’s edition: new solution from Brazilian Reamp integrates data from several channels on a single basis and should represent 20% of the company's profit by the end of next year; and, in partnership with Brazilians SOL Telecom and CCS TV, the online content monetisation company TV2U comes to Brazil promising to change the entertainment and digital advertising scene.

Reamp Projects Sales of £4.96m for 2018

The Brazilian company Reamp, specialising in solutions for media and data management, has just announced the new version of the Datahub tool, a solution that automates the tracking of results and offers a unified view on campaigns and business. The goal for the product is to have sales account for 20% of the company's profit by the end of next year.

"We understand the importance of service automation, and we have Domo, a data analysis platform, that has surpassed the R$1.6bn (£361m) mark in a short time in the market", said the COO Caio Ferro.

Reamp registered growth of 60% in 2016 and is projecting sales of R$22m (£4.96m) in 2018. Thus, their investing on consulting in digital projects, structuring of processes and operations, leasing of specialised professionals, media auditing, creation of historical data base, and processes of control and analysis against digital fraud. Operating in the media market since 2010, the company has among its clients companies such as GM, Movida, Samsung, Livelo, and Rock in Rio.

Reamp Datahub integrates communication between database and media tools, standardises information to facilitate interaction between different sources (nomenclatures, metrics, numbers etc.), and generates easy-to-view graphs of results with the promise of optimisation of operating costs by up to 50%. The beta includes five integrations available: Google Adwords, Google DBM, Google Analytics, Facebook, and Mediamath – plus a further 30 on demand. There is also a free version of the product.

"Performance is increasing while the team involved in the projects is becoming smaller. Therefore, it is necessary to invest in tools and services that facilitate the work within the shortest possible time", Ferro adds.

TV2U Arrives in Brazil, in Partnership with Sol Telecom & CCSTV

Since January 2018, TV2U, a global provider of OTT (over-the-top) media services, has started to offer OTT entertainment content in the Brazilian market in partnership with SOL Telecom and CCSTV companies specialising in cable TV. Commercial deployment was completed with end-to-end integration with SOL Telecom and CCSTV facilities and through the amalgamation of TV2U cloud-based content management services.

In addition to the expansion to the LATAM market in Brazil, the Australian company also celebrates its entry into the Asian market through the opening of operations in Indonesia: "We are excited about the enormous potential that these markets have and we are anticipating that TV2U will reach up to one million subscribers in Brazil in the first year", said chief executive Nick Fitzgerald.

The company comes to Brazil with the promise to change the scene of entertainment and digital advertising. That's because in addition to the entertainment content distribution platform, TV2U also offers real-time audience analytics to enable businesses to send highly targeted advertising to end-users to maximise their revenue streams

Until next year, the company hopes to expand its international presence and open a global distribution and sales network of its software/platform-as-a-service offer. "After seeing strong interest from Argentina and South Africa, we anticipate the expansion to these markets in 2018", added Fitzgerald.

In Brazil, the initial offering of services consist of over 100 live channels of both premium and local content, rapidly growing to more than 250 live channels, with the addition of on-demand content for movies and TV series in the future. For now, the offer is available only to customers of SOL Telecom and CCSTV. The forecast is that the service will expand to the entire national market soon.