Triton Digital, a global technology and services leader to the digital audio and podcast industry, announced today the integration of its programmatic audio advertising marketplace, a2x, with the TouchPoint DSP by dataxu, a leading software provider for marketing professionals.

The integration provides dataxu’s customers with the ability to add online audio from premiere broadcasters, podcasters, and streaming music services around the world to their programmatic, omnichannel buys through private marketplace (PMP) deals.

"We are proud to have dataxu integrated with a2x,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital. "We look forward to fuelling the success of their buyers with the flexibility and enhanced targetability that is made possible through our transparent programmatic marketplace, and to increasing their reach through the addition of our premium audio inventory on connected devices such as desktops, mobile, and smart speakers."

"Triton Digital shares our passion for delivering state-of-the-art technology and services that maximise reach, minimise hassle, and generate meaningful revenue, which made our decision to integrate with them an easy one," said Ziggy Zografakis, Director, Marketplace at dataxu.

Customers of Triton Digital and dataxu will see true value in this integration.

“We look forward to the wide array of high quality audio inventory in Triton Digital’s a2x marketplace, and are pleased to provide our clients access to it through dataxu,” said Daniel Atai, Director at Viewspotter.