Tremor International Ltd (AIM: TRMR), a global leader in advertising technologies, today announced that it has rebranded, changing its name from Taptica International to Tremor International, positioning itself as one of the leading independent video advertising companies in the US. Tremor International will function as the parent company for three separate divisions: recently acquired Tremor Video (branded video advertising) and RhythmOne (media), as well as Taptica (performance advertising).

“The new branding and structure better reflect our stronghold in the video advertising space,” said Ofer Druker, CEO of Tremor International. “It also reinforces our ability to address the significant opportunity in Advanced TV, bringing increased scale, audience targeting and ad formats to clients.”

Tremor International, which saw a 31% YOY increase in revenue in 2018 to $276.9m (£218.3m), has a strong history of significant and repeated YOY growth that goes against the grain of the typical digital advertising company. Its growth strategy centers on anticipating market shifts – Tremor International has nimbly moved from desktop to mobile, then from mobile to video and has now expanded its Advanced TV product suite.

With an increased focus on providing connected TV (CTV) and over-the-top (OTT) video solutions driven by expanded audience data and supply to advertisers across the entertainment, automotive and retail categories, among others, the company has strengthened its footprint in the West (Los Angeles, Denver), Midwest (Chicago, Detroit, Minneapolis) and South (Atlanta, Dallas) regions, as well as in Canada (Toronto). On the global stage, the company has plans to fortify its offerings in Europe in due course. Expansion in Asia-Pacific will follow in H2 2019.