CastingAsia, an influencer marketing technology solutions provider and part of AnyMind Group, has announced the launch of cost-per-acquisition (CPA) and cost-per-click (CPC) capabilities on the CastingAsia platform, in a bid to provide a way for marketers to better address the impact that influencer marketing can have on a business.

Through the platform, marketers can now activate, manage, track and payout CPA- and CPC-modeled influencer marketing campaigns, in addition to or alongside other existing influencer marketing campaign models including costing by posts, likes, views, shares, comments or number of followers. Marketers can also set a maximum campaign budget to ensure full cost transparency into their influencer marketing activities.

Similar to advertising payment metrics, the CPC model means a marketer is only charged when a user clicks on a link from an influencer’s post and lands on the website or landing page, and the CPA model means a marketer is charged based on the number of users completing a pre-set conversion goal on a website or landing page, from an influencer’s post.

On the announcement, Kosuke Sogo, CEO and co-founder of AnyMind Group said: “Influencer marketing has always been seen as an upper-funnel marketing tactic, but with the right data, influencer supply, campaign measurement and payment metrics, influencer marketing can be effectively used to drive audience behavior and action - from conversations to conversions.”

CastingAsia started off as an influencer marketing platform that enables marketers to discover, manage and track influencer marketing activity. This is supplemented by a mobile application for influencers to track activities, receive campaign opportunities and receive payments. Following the acquisition of Moindy in March 2019, CastingAsia launched the CastingAsia Creators Network, providing influencers and content creators across Asia with resources and support. To date, CastingAsia has over 38,000 influencers, talent and content creators across 17 markets globally.