Broadsign, the leading digital out-of-home (DOOH) marketing platform, and cross-border dynamic outdoor advertising platform TPS Engage today announced the integration of the Broadsign Reach supply-side-platform (SSP) and the TPS Engage demand-side platform (DSP).

The new partnership extends the international digital screen inventory programmatically available via TPS Engage’s DSP. It helps media buyers automate contextual ad purchases that target the right audience at the right time and place. This is done via TPS Engage’s partnerships with audience recognition software providers, tapping into advertisers’ imported data feeds, and by using pre-defined triggers like time of day, weather or other relevant conditions to inform where and when a given ad will run.

“Programmatic is the future of digital-out-of-home, and we’re rapidly evolving our platform to not only bring more dynamic inventory to media buyers, but also to give publishers a way to attract new buyers,” shared Bogdan Savonea, CEO at TPS Engage. “Partnering with Broadsign is a natural progression for our platform and a move that will bring more value to DOOH buyers and publishers alike.”

“The power of DOOH advertising is readily apparent in the medium’s continued performance gains. Our mission is to continue making DOOH more accessible to buyers looking to take advantage of all it has to offer while helping publishers better tap into this growing pool of buyers,” shared Adam Green, SVP and GM of Broadsign Reach. “Integrating Broadsign Reach with platforms like TPS Engage helps us achieve both these goals.”