For the third year in a row, Primis, an industry leader in video discovery technology, has officially been awarded recertification of the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain. Demonstrating its leadership, Primis received its recertification following independent validation by a third-party auditor.

TAG and Primis

This accreditation is another example of Primis' continued commitment to providing our unique video solutions in a clean and safe advertising supply chain.

The accreditation fits in with Primis' belief that the advertising industry should be safe, fair, and provide true value to all parties involved, especially for publishers.

“Primis has for the third year in a row demonstrated its commitment to providing a strong product and valuing fraud protection,” said Mike Zaneis, CEO of TAG. “This year, Primis went a step further by cooperating with a third party to earn our certification via independent validation, thus setting an even higher level of accountability for its efforts. We look forward to continuing to raise the bar for fraud protection in the digital advertising industry.”

This year, Primis achieved the Certified Against Fraud seal through independent validation by a third-party auditor and met requirements in the category of intermediary. This seal applies to the company’s global operations and expires on March 1, 2021.

The Trustworthy Accountability Group (TAG) is a worldwide certification program battling criminal movement and promoting trust in the digital advertising industry. Primis' adherence to TAG’s strict standards shows support for the program, as well as commitment to promote a safer and cleaner advertising landscape.