Leader in data-smart marketing services, Silverbullet, today announces the strategic appointment of digital marketing expert Marco Godina, as senior vice president of product.

Godina joins Silverbullet from cloud services giant Oracle, where he was director of data cloud client services, EMEA, having previously held roles at Bluekai, Razorfish and, latterly, the Oracle Bluekai DMP.

With more than 15 years’ ad tech experience, Godina will apply his extensive data and digital marketing expertise to boost Silverbullet’s ambitious growth plans. By liaising closely with the company’s skilled product team, Godina will drive growth by developing and expanding the existing range of data-smart product solutions to continue adding value to Silverbullet’s vast clientele.

Godina gained in-depth knowledge of product development during his time at Oracle, where he was responsible for the Oracle DMP’s international GTM strategy, and building the Oracle data Clouds first cross-product services team. In this role, he spearheaded Oracle’s shift away from the Bluekai third-party audience product, as the business moved to Grapeshot contextual targeting and Moat ad measurement offerings.

Godina will now begin implementing his strategic product development plans based on the ever-changing needs of Silverbullet’s customers. With his broad range of expertise which spans brand safety, Data Management Platforms (DMP), and product development, he is well equipped to support the business’ high-profile client list, which includes the likes of Fiat Chrysler Automobiles, Dolce&Gabbana and Salesforce. He joins the Silverbullet team in London this month and will be reporting directly into chief technical officer, Alex Rosen.

Umberto Torrielli, chief strategy officer, Silverbullet, comments: “We’re incredibly proud of our history of attracting and retaining some of the best data experts from across the world. Silverbullet is always striving to provide its customers with the very best technology, and people, to achieve business objectives and Marco will be vital in our future developments. An expert in his field, he has an impressive track record of building exceptional products, and client services teams and we’re looking forward to welcoming him to our offices.”

Marco Godina, SVP Product, Silverbullet, comments, “I’m delighted to be joining the Silverbullet team during this period of continued growth, and following its latest acquisition of programmatic experts Videobeet. The company’s continued dedication to delivering the best products and services to its clients was a huge factor in my decision to become its new SVP.

With its unique blend of data expertise and cutting edge technology, Silverbullet’s offerings are truly transformational to its clients and their customers. Now, more than ever, as businesses turn to data driven marketing to provide in-depth insights, I am determined to amplify the benefits that Silverbullet can provide through data-smart products.”