Mobile publisher platform and programmatic ad exchange PubNative announces that it is expanding its offering with ads in gaming and VR environments, partnering with in-game monetisation platform Admix.

Virtual reality has become increasingly popular over the past few years, pushed by the progress of VR hardware. Statista estimates that $7B will be spent by consumers on VR/AR apps in 2020, from a budget of almost nothing 5 years ago. For advertisers, it is capital to have the right tools to target consumers of this new generation of entertainment, without breaking the sense of immersion critical to a good user experience.

Admix was founded in 2018 with a mission to empower game developers to generate revenue from their games or VR apps, with non-intrusive ads. The company provides a unique SDK for developers to create display and video inventory integrated within the gameplay, and sell it programmatically to advertisers, who can reach users immersed in VR for the first time, across Admix’s portfolio of 200+ apps.

PubNative is partnering with Admix to access its exclusive audience of Millennials/GenZ within mobile games and serve in-game ads programmatically through Admix’s supply-side platform (SSP). Through this newly supported format, PubNative’s advertisers can stand out to users playing games in an immersive and constantly evolving environment, while not compromising on user experience, which keeps users engaged while driving brand recall in a similar manner to product placements in movies.

“At PubNative, we’ve always focused on the digital native consumer. As their behaviour evolves together with new platforms, we're educating our clients on how to reach them by leveraging our programmatic pipes. As such, we’re thrilled to partner with Admix to expand our standard display and video creatives with immersive VR ads.” - Ionut Ciobotaru, CEO PubNative.

“We’re excited to partner with Pubnative, to tap into premium programmatic demand and deliver more revenue for our publishers across the world, specifically in geos that are traditionally harder to serve.” - Samuel Huber, CEO Admix