tmwi, an award-winning marketing agency, has announced a series of new hires as it looks to expand its team of experts in response to a recent period of growth. They are doubling down on new and current business expansion, with a drive to focus on use of data, creative execution and a digital first approach.

Joining tmwi is Matt Baxter who has come on board as web development and creative manager. Baxter, who brings a wealth of knowledge and experience from both brand and agency side, will help drive and bolster the agency’s integrated creative digital offerings. As well as roles at McCann Erickson and IBM, Baxter has worked extensively as a consultant in front-end web development for creative and digital agency clients across the B2C and B2B space, using data analysis to help improve CX and boost CRO.

Bolstering its vision for effective innovation in ‘brandatatech’, tmwi welcomes Ammar Wahid into the role of data analyst. Wahid will be tasked with modelling complex data problems through the use of R; discovering insights, identifying opportunities and optimising using statistical, algorithmic and data mining techniques. These will be integrated with machine learning and AI to build the most effective marketing models. Wahid, who has a PhD in Tissue Engineering and Regenerative Medicine, was formerly a data scientist for Ofqual and prior to that was a Research Data Management Specialist at Aston University.

Finally, expanding the client success team. Maria Keene joins tmwi as account manager and will be responsible for streamlining account processes and ensuring seamless communications with clients; including delivering agreed KPIs that define success. Keene joins from her role as senior account manager at Modern Media, the digital marketing agency for the technology sector.

Chris Phillips, Managing Director of tmwi, said: “We are disrupting and transforming client marketing to deliver success. Clients look to us for our expert guidance into the latest developments in technology and  data. Our goal is to put data led decisioning at the heart of everything we do, making campaigns that are both brilliant and effective. We have added three strong team members with specific skills and each contribute to the delivery of our target- exceptional results for our clients. These appointments mark the latest exciting chapter in the tmwi growth story.”

tmwi has enjoyed significant success in recent months including a double award win for its work with Nestlé Purina at the Drum Search Awards 2020 following the acquisition of data tech business Adaptive Solutions at the end of last year.