Cavai the leading conversational advertising cloud today announces the appointment of Karol Smith, who joins in a new role as global head of advertiser experiences.

Karol was global digital marketing lead for 13 years at HSBC. At Cavai she will focus on service delivery and the overall experience of Cavai’s varied client base, all the way through from onboarding its proprietary ad cloud technology to campaign delivery and oversight. Karol starts on Sept 1st.

Cavai has seen significant growth over the last two years and has built the world’s leading global conversational advertising cloud, working closely with brands, publishers and agencies to enable conversational experiences which boost audience engagement.

Founded in 2018, Cavai helps marketers deliver chatbots in programmatic buys in the same way as they would normally deliver banners and video ads. Across Europe, Cavai clients are already experiencing massively increased ROI thanks to non-interruptive ad formats which enable two-way dialogue.

Karol Smith comments: “I can’t wait to get Cavai’s ground-breaking service out to more industry partners, brands and agencies. Conversational advertising is one of the new frontiers of advertising; as yet largely untapped and at times misunderstood. There is so much potential for brands to boost engagement and connections with their audiences and Cavai’s technology enables advertisers to do just that.”

Tommy Torjesen, founder, Cavai, said: “Karol’s expertise in retail and finance – two key sectors for conversational advertising – mean that she will be a trusted source of advice for our growing client base. I have no doubt that she will help us to deliver optimal experiences that boost personalisation and engagement within one of the most innovative advertising formats currently on the market. She is a passionate and thorough digital leader, with an ability to plan, execute and optimise across markets, whilst maintaining an awareness of those all-important local nuances.”

Cavai currently works with companies such as HP, Coca Cola, Nordea, Daimler, Nissan and Unilever. The news of these hires comes hot on the heels of its recent launch of a hub in Singapore as well as significant expansion in Spanish-speaking regions in recent months.