OnAudience.com, one of the world’s largest audience data providers, prepared a new pack of mobile segments that will help advertisers to reach over 300 million profiles of mobile shoppers across the world.

According to eMarketer, more than two-thirds of US digital ad dollars will go to mobile platforms this year. The new pack of mobile segments from OnAudience.com is based on in- app activity and includes 8 segments of users who use buy and sell apps regularly, purchase everyday products, or are looking for luxurious brands, autos or real estates.

Mobile Shoppers pack includes 309.6 million profiles from all over the world. They are available through DSPs, such as The Trade Desk, DV360 or Adform.

'WARC and MMA survey finds that 94% of marketers consider mobile ads to be effective. But to keep them efficient, advertisers need accurate data to find their mobile audiences,’ says Maciej Sawa, the CEO of OnAudinece.com. 'In the age of the coronavirus pandemic, internet users have changed their online behaviour and buy digitally more often. Using our DMP, where almost 40% of the audience data is mobile, we could group mobile profiles into segments that allow advertisers to easily reach mobile shoppers on selected markets worldwide.’