Murray has previously held senior demand-side roles at Gumtree (Ebay), OpenX, Sovrn, and more recently a senior role for BlisMedia. This range of experience has given him a comprehensive understanding of the programmatic marketplace, including the challenges it faces and the advertising opportunities available. He also brings with him senior relationships within agencies, publishers, technology providers, and data companies.

“We are pleased to welcome Murray to Smart AdServer, with his appointment strengthening our presence in the UK, a strategic market that drives European ad spend,” comments David Pironon, chief programmatic officer. “As we work towards bringing publishers and buyers closer together – operating always with a shared-interest business approach – Murray’s vast expertise in leading demand-side teams will be a strong accelerator for the company.”

Murray Phillipson comments, “At a time when the value of digital advertising is under more scrutiny than ever before, I’m very pleased to be joining Smart AdServer, a company dedicated to transparency, which offers a comprehensive and efficient route to engaged audiences across key markets.”