Bidstack, the leading in-game advertising platform, and Nautilus Mobile, creators of the hugely popular Real Cricket™ series have announced a new and exclusive in-game advertising partnership.

Bidstack will deliver contextually relevant, realistic and unintrusive ads designed to fit seamlessly into the in-game environment in Real Cricket 20 - reaching an avid and growing audience of mobile gamers as the Indian Premier League season gets underway.

The brand-safe and highly viewable ads will allow Nautilus Mobile to monetise natural spaces that exist within their game programmatically. Leveraging Bidstack’s strategic partnerships with a network of global advertising agencies and brands, the game developer will be opening up a new incremental revenue stream to complement their existing monetisation strategy.

Real Cricket 20 is the latest instalment of the critically acclaimed Real Cricket™ franchise. With over 50 million downloads across the series, Real Cricket™ has established itself as a popular choice amongst cricket fans and as a leader in its genre. Nautilus Mobile is an independent mobile game development studio based in India, which has a burgeoning mobile gaming market. KPMG estimates that there are more than 300 million gamers in India with that number expected to rocket to 440 million by 2022.

Bidstack is the first company to develop technology that allows adverts to be served programmatically into natural spaces within video games. It is also the first multi-device in-game advertising platform to achieve the IAB UK’s Gold Standard Certification. The Gold Standard is designed to reduce ad fraud, improve the digital advertising experience and increase brand safety for brands and consumers alike.

This new partnership diversifies Bidstack’s portfolio of gaming titles and expands its global reach, creating new opportunities for brands and advertisers to target an engaged audience in new markets.

Bidstack’s VP of Gaming Charlotte Cook said, “We are thrilled to add Nautilus as an exclusive partner to our growing gaming client base and extend Bidstack’s global footprint. India is a very important market strategically, especially for mobile gaming and it is great to be launching with Real Cricket 20 just as the Indian Premier League returns.”

Michel, founder and director of Nautilus Mobile, added, “We at Nautilus Mobile are delighted to partner with Bidstack. We believe that Real Cricket 20 has redefined cricket games on mobile with its authentic and complete cricketing experience. With Bidstack’s real-world ads being introduced and the ongoing IPL being the icing on the cake, we look forward to maximising revenues in a new and unintrusive way.”