Sojern, a leading provider of digital marketing solutions for travel, and Convious, Europe’s leading e-commerce platform for the leisure industry, have partnered up to bring an integrated digital solution that drives conversions and amplifies reach for attractions and leisure activity operators globally.

Convious’ all-inclusive data driven e-commerce platform for leisure venues, together with Sojern’s smart online advertising for travel marketers, provides an excellent joint solution for tour and activity operators to effortlessly reach travellers who are already searching for experiences within their area, and influences them to book online seamlessly and directly through a high-conversion check-out, wherever they are.

“Sojern is particularly excited to be partnering with Convious as we double down on our attractions product,” said Josh Beckwith, senior director of strategic accounts, Sojern. “The combination of our multi-channel digital marketing campaigns, and Convious’ disruptive eCommerce platform, including some exceptional COVID-19 recovery tools, allows for a unique opportunity for us to support our attractions partners through this challenging period.” Sojern’s multi-channel digital marketing solutions include SEM, Facebook, Instagram, Native and Display.

In a time where the entire travel industry has been forced to transition and increase its reliance in the online world, leisure and attraction operators have faced the biggest shift from offline to online. They must now focus on equipping themselves with tools that allow them to successfully attract more visitors through a seamless experience across all devices, not only before the experience, but also up until they leave the venue’s doors.

“The need to book leisure activities online is on the rise, so there couldn’t have been a better time to team up with a result-driven and world-class digital marketing solutions company like Sojern. We’re both enthusiastic to work together in supporting leisure venues in driving more direct bookings, while ensuring a safe  visit for their guests,” said Bernard Kochen, sales VP at Convious. “We believe Sojern’s experience in identifying and attracting the right customers, together with Convious’ conversion-oriented booking platform powered by A.I., are the perfect combination of technologies to support leisure operators in improving their performance.”