With the goal of understanding the consumer journey and helping brands measure the impact of their media on consumer spending, VDX.tv has partnered with Rippll, a leading independent attribution company.

Rippll works with major banks in key global markets to provide a view into where consumers are spending. Through Open Banking technology, Rippll is able to verify a consumer’s identity and transactions, and track consumer ad exposure to in-store and online sales. Additionally, Rippll’s Email Connect Technology is used to measure product purchases via supermarket and Amazon delivery receipts.

The combination of VDX.tv’s solutions and Rippll’s real-time consumer spending data will further enrich insights for advertisers and help better measure the impact of advertising campaigns, ultimately enabling brands to truly understand each customer’s unique journey and behaviour.

Through VDX.tv’s partnership with Rippll, advertisers will be able to gain insight into:

• How ad exposure directly impacted purchases
• Which channel or audience performs best during a campaign
• If consumers purchased online after visiting a store
• Market share captured

Tim Sleath, VP, product management at VDX.tv, comments: “Understanding real outcomes is crucial for our clients to assess campaign success. Rippll provides an innovative way of harnessing that insight, through a privacy-first approach that doesn’t rely on third-party cookies.”

Doug Chisholm, CEO at Rippll, said: “We are very excited about this partnership as it encompasses our full set of measurement solutions so VDX.tv clients can see the increased value they get from both brand awareness campaigns and direct response campaigns, all with the context of verified consumer data.”