Adverity, a leading force in marketing data intelligence, today announced its partnership with Twitter as part of the Twitter Official Partner Program.

The program helps brands get more out of Twitter by suggesting partners with enterprise tools and expertise to help create and manage high-quality ads with advanced features and capabilities. Twitter Partners are vetted and selected based on the provision of delivering outstanding products with proven success.

The addition of Adverity as a Twitter partner will enable brands, agencies and marketers to integrate data from Twitter and hundreds of other platforms, allowing teams to better identify opportunities, optimise campaign performance and decrease the time in which it takes to do so.

With its track record of transforming siloed data into actionable insights, Adverity enables marketers to stay agile in the new, rapidly accelerating marketing landscape, empowering brands and agencies to realise the full value of their data. Most recently, Adverity’s marketing intelligence platform was recognised in Gartner’s 2020 Cool Vendors in Marketing Data and Analytics.

This partnership will enable brands advertising on Twitter to access Adverity’s full platform including data integration, marketing reporting, and augmented analytics.

Fabio De Bernardi, VP business development of Adverity, comments: “We have been working with data from Twitter Ads for a number of years now, helping brands and agencies make informed campaign decisions based on rigorous and high quality data. Twitter is a social media icon and a top player in the digital advertising space, and we are delighted to be joining the Twitter Official Partner Program. By partnering with Twitter we look forward to continuing helping clients increase the ROI of their Twitter Ads’ campaigns.”