While 2020 has been a tough year with too few occasions to meet in person, the digital advertising world continues to evolve with key challenges and opportunities that will keep industry players busy in the coming months. Connected TV, user identity, the emerging consent economy, the boom of private marketplaces, and value path optimisation are among the major topics that will inspire discussion and debate.

Hosted by Smart, Samsung Ads, LiveRamp, MediaMath, Captify and MadHive who will welcome the audience in a virtual privatised ski resort, Winter Adtech Virtual Event features a series of more than 15 round tables, bringing market experts together to share insights and debate the key topics in digital media. It also seeks to help reinforce the personal connections between customers, partners, and friends.

“Our industry never sleeps, which is what makes it so fascinating. Digital advertising is moving fast and as the complexity continues to grow, it is more important than ever before to come together to learn, to share ideas and to join forces to find the right solutions. That’s why we joined with partners to create the Winter Adtech Virtual Event. Join the conversation and enjoy hot chocolate and comfy blankets… from home!”comments Arnaud Créput, Smart’s CEO.