VDx.tv, a global advertising technology company, that delivers video-driven experiences across desktop, mobile and OTT, announced it has been recognised as winner at the Effective Mobile Marketing Awards in the Most Effective Integrated Campaign category, for its full video-driven experience campaign launched with Greenpeace and Opticomm.

Launched in 2010 by Mobile Marketing Magazine, the Effective Mobile Marketing Awards recognise excellence in mobile marketing across the world. The winners in all 14 categories of the 11th Effective Mobile Marketing Awards were revealed at an Online Awards Ceremony the past Friday November 13th afternoon attended by over 150 representatives from brands, agencies and mobile marketing firms.

"Vdx.tv is honoured to be recognized by Mobile Marketing Magazine, and the industry experts on judging panel, for its video-driven experiences campaign with Greenpeace and Opticomm," said Matt Keating, Sales Director UK and Netherlands at VDX.tv. "Today’s media consumption landscape is very fragmented, and VDX.tv helps brands connect with relevant audiences across desktop, mobile and OTT. We are delighted to see how our innovative approach is producing tangible results for our clients, and it’s fantastic that this collaboration also received this industry award!"

VDX.tv is a global advertising technology company that is transforming the way brands connect with relevant audiences in today’s converging video landscape. We create video-driven experiences that integrate a brand’s TV and digital messages and empower marketers to captivate viewers, compel action, and convert awareness into response. We connect the dots between people, devices and households to deliver a more consistent, relevant, and meaningful brand experience across connected TVs and personal devices. Our multidimensional approach to household targeting provides visibility into the entire consumer journey, allowing brands to amplify their message and turn consumers into customers. VDX.tv is a division of Exponential Interactive, Inc.