Cavai the leading conversational advertising cloud, today announces the appointment of Janicke Holst Eckbo, who joins in the newly created role of global CMO.

Janicke was most recently market development director at Schibsted Media Group, the largest media group in Scandinavia, where she ran a department which positioned Schibsted Marketing Services as the preferred partner for advertisers and media agencies. There, she headed up insights & analytics, agency and programmatic development, and product and B2B marketing. Prior to this she was managing director, Norway, at Amnet, Dentsu Aegis Network's programmatic group; and commercial director, EMEA, at MediaMath. She has also held senior roles at Twitter and Fandom (formerly Wikia). She is now based in Oslo and has previously worked in San Francisco, London and New York, on both the agency, publisher and technology side of the industry.

Cavai has seen significant growth in recent months and years and has built the world’s leading global conversational advertising cloud, working closely with brands, publishers and agencies to enable conversational experiences which boost audience engagement.

Founded in 2018, Cavai helps marketers to deliver chatbots in programmatic buys in the same way as they would normally deliver banners and video ads. Cavai clients are already experiencing massively increased ROI thanks to these non-interruptive ad formats which enable two-way dialogue.

Janicke comments: “Conversational advertising is one of the few unexplored territories in media. There is so much potential for brands to boost engagement and connections with their audiences - understanding customer wants and needs - and Cavai’s technology enables advertisers to do just that. My goal will be to communicate the power of conversational advertising in general and Cavai’s platform in particular - and take it to global markets. I anticipate significant growth over the next 12 months and can’t wait to get started.”

Tommy Torjesen, founder, Cavai, adds: “Janicke is a true digital marketing and brand strategy leader, with an international outlook and approach. With an impressive CV, having spent over a decade focused on innovative marketing solutions, insights, and strategic partnerships, I have no doubt that she will help us to deliver optimal experiences that boost personalisation and engagement for a variety of brands in a number of very different markets.”

Cavai currently works with companies such as HP, Coca Cola, Nordea, Daimler, Nissan and Unilever. The news of this hire comes hot on the heels of its recent launch of a hub in Singapore as well as significant expansion in Spanish-speaking regions in recent months.