Following significant growth, high impact creative tech provider Adnami has announced the appointment of Steph Miller as commercial director in the UK. 

Miller, who has held leadership and commercial roles at Zoopla, Telegraph Media Group and News International, will be responsible for setting up the UK arm of the business as well as leading the commercial team in the market. 

The appointment comes as Adnami, which provides the technology that gives publishers, agencies and brands greater value, transparency and control of their high impact campaigns, looks to continue its expansion and bring its unique offering of high-impact programmatic display solutions to more advertisers in the UK. 

The creation of the UK office is in line with Adnami’s plans to triple in size over the next 12 months, launching in more European markets. The company also has offices in Stockholm and Copenhagen.

Miller comes with a wealth of experience in programmatic and ad tech, with a strong background in publishing. Her experience of sell-side will give invaluable insight into not only the challenges facing all parties when it comes to buying creatively impactful digital ads at scale, but also the huge opportunities available. 

Simon Kvist Gaulshøj, CEO of Adnami commented: “We are extremely excited to welcome Steph to the Adnami family. She has an impressive commercial track record within the industry, an entrepreneurial mindset and she has a positive and vibrant personality. We see her as a strong fit to our business and our team.”

“Adnami is not another network, DSP or SSP platform. We deliver amazing advertising experiences for consumers and enable brands, publishers and agencies to trade digital high impact inventory at scale through their existing tech stack.” 

Steph Miller

“Our products solve a number of tangible problems for clients, such as the fragmentation of high impact formats across publishers. We provide standardisation and enable sellers and buyers to transact directly without being intermediated. We don’t believe that the industry doesn’t need another SSP or DSP, but it does need to shape up when it comes to facilitating creativity.”

Steph Miller, commercial director, UK, Adnami, said:  “Adnami offers a solution to a very real industry problem, that of the inability to buy high impact ads programmatically at scale. Their technology finally provides publishers with innovative ad templates that allow them to be both creative and provide an effective and impactful solution.”

“It’s genuinely exciting to be launching such a successful business into the UK market and I look forward to introducing a solution that drives new premium inventory to publishers and greater returns for brands.”

Adnami has grown consistently through the past year and plans to more than triple its business in 2021. In recent weeks it has been confirmed as the exclusive technology partner of The Publisher Platform, a Danish alliance that offers advertisers and agencies and a one-stop-shop for buying digital ad inventory across the majority of publishers in Denmark covering 90% of the country’s population. 

Adnami’s tech solution reaches clients across all verticals who are keen to access high impact inventory such as skins and scrollers, which can be leveraged by publishers directly. As creative tech specialists, Adnami offers a range of impactful and attention-grabbing formats, all seamlessly built into the content experience.