White Bullet has already stopped millions of dollars of ad spend from funding piracy by collaborating with brands, advertisers, regulators and rights owners. It has now launched the Intellectual Property Infringement Platform (IPIP) as its flagship anti-piracy service, designed to make the job of detecting fraudulent content easier.

Static lists of infringing websites and apps do not offer enough scope to deal with a problem that is not static after all but always shifting and evolving. IPIP addresses this issue.

It detects instances of piracy across multiple digital ecosystems, including over 2 billion websites and 50 app stores globally. Data is collected independently, scored for piracy risk and continuously re-evaluated. This provides accuracy to empower rights owners to compile priority targets for effective enforcement, and real-time data for advertisers to filter on a programmatic level. AI undertakes the task of assessing piracy data to maintain the dynamism needed to match the complexity of the pirate universe.

For the first time, IPIP's users can track the financial impact of their efforts against piracy by viewing the revenues held back from pirate services. This combines with popularity and live status updates of domains and applications with which users have engaged.

Thanks to the development of this platform, an IPTV solution is also now available, which helps to solve the growing problem of sports, movie, and TV-streaming piracy. This allows clients to understand the universe of pirate apps, remove them, and stop them from generating revenue.

By detecting priority enforcement targets across over 50 app stores globally, it can prevent downloads before mass propagation. The solution stays up-to-date in real-time, assigning high volume takedown notices to multiple app stores and developers, tracking that all-important financial impact. For apps already installed, stopping advertising via automated feeds to the ad industry prevents monetisation of piracy.

Peter Szyszko, CEO, White Bullet, explains: “IPIP is a tool that can be used by regulators and online intermediaries as well as IP rights owners. Companies in the programmatic ad supply chain can now seamlessly filter out infringing publishers by deciding piracy thresholds and drawing real-time data from IPIP via their APIs.

“In the same way that household-name advertising is known to fund pirate websites on the open web, the same is turning out to be true of the in-app ecosystem. By becoming the first company to track and analyse in-app advertising on pirate apps, at scale and with automation, we hope to help stamp out these corrupting and fraudulent influences.”