Adverty, the in-game and esports advertising specialists, have been awarded the Trustworthy Accountability Group (TAG) Brand Safety Certified Seal after demonstrating its compliance with rigorous brand safety standards.

 The verification, which is independently validated through an audit by ABC, demonstrates Adverty’s compliance with industry best practices and gives brand partners greater confidence that their advertising will not be associated with content that could jeopardise their reputation.

Adverty works with brands to help them access hard-to-reach audiences in the hugely engaging environments of gaming and e-sports, unlocking extensive opportunities to monetise a vast, exclusive network with contextual, seamless brand messaging.

As a TAG approved auditor with a portfolio of over 100 brand safety clients, ABC supplies the online media industry with a trusted and robust validation service, delivering reassurance to those in the online ad trading industry. For more information on ABC’s audit services please go to: www.abc.org.uk/audit-services/brand-safety

Tobias Knutsson, CEO of Adverty, said: “It’s very important to us to create a safe, transparent and trusted environment in which our brand partners can operate, so to have official recognition of that is a significant milestone.

“Brand safety is absolutely critical to the future of our industry and I would encourage any businesses working with advertisers in the digital space to undergo this process in order to build back confidence for brands.”

Simon Redlich, chief executive at ABC, said: “We’re delighted that Adverty has completed our audit to demonstrate compliance with the TAG Brand Safety Certified guidelines. Achieving BSC certification shows they’re committed to adopting the high standards necessary to protect themselves and their customers in the important area of brand safety.”