Video discovery platform Primis (a part of Universal McCann and Interpublic Group) has launched a partnership with USA Today (flagship publication of its owner, Gannett) to distribute its content across the Primis network.

This partnership will allow Primis to add a high-quality content provider to its extensive video content library. USA Today video content will now be available via video discovery to Primis publishing partners.

Primis partners with syndication partners in order to provide their publishing partners with a diverse selection of high-quality video content for use on the video discovery unit. USA Today is in the company of elite content providers like Reuters; Live Nation; Jukin Media; Jungle Creations; Video Elephant; WatchMojo; and others.

“We are excited to offer the outstanding content that USA Today provides into our Video Discovery library,” said Omri Polak, Head of Content at Primis. “The engaging and trustworthy content that USA Today produces is highly coveted by our publishing partners and their users.”

Primis partners with publishers that focus on business, financial, national and international topics. USA Today excels at supplying quality and trustworthy content on those topics, thus connecting publisher monetisation strategies to high-performance content in a highly relevant framework.