Total Media Solutions, an advertising technology solutions provider that helps publishers manage their revenue and create value-added experiences for users, has appointed Steve Myslinski as senior director of sales and business development EMEA to drive its expansion in the region.

Total Media Solutions is a Google Certified Publishing Partner and one of only nine Google certified resellers globally. Google’s Scaled Management Partner (SMP) programme will be replaced with the Multiple Customer Management (MCM) programme in July 2021. As an MCM Partner, Total Media Solutions will help small to medium-sized publishers in EMEA to continue to earn revenue from Google Ad Manager’s Ad Exchange (AdX), and access new revenue opportunities that are available exclusively through MCM – Open Bidding, Premium Google (Adx) Demand and Programmatic Direct – Preferred Deals and Programmatic Guaranteed. Additionally, Total Media Solutions will offer former SMPs commercial collaboration opportunities via its MCM Partner status.

Based in Berlin and reporting to chief business officer, Aviad Rave, Myslinski will lead Total Media Solutions’ EMEA sales operation with responsibility for establishing and building the company’s publisher portfolio in the new territory.

Aviad Rave, chief business officer said: “We are heavily investing in expanding the business to new and growing markets with an innovative offering that will meet publishers’ needs in the complex world of programmatic media management. Steve’s vast publisher and advertising technology experience, combined with his sales management credentials, will play a vital role in helping us realise our ambitious growth plans for the EMEA region. We’re delighted to have him on board.”

Myslinski brings extensive experience in helping publishers manage their revenue strategies. He joins from PubNative where he was director of supply. Prior to that, he was at OpenX for over five years - initially as a senior sales engineer, before moving into the role of director business development EMEA. Myslinki started his career as a software engineer in the automotive industry which enables him to bring a unique analytical and problem-solving style to addressing publishers’ needs.

Commenting on his appointment, Myslinski said: “Total Media Solutions knows how to help publishers achieve their revenue goals by maximising the full potential of Google’s platform - they’ve been doing it for 16 years. I’m really looking forward to taking the company’s proposition into a new territory helping EMEA publishers to manage their ad revenue whilst creating value-added experiences for their users.”