Unified targeting company Semasio today announced that it has appointed Raquel Carvalho as product director Insights, where she will be responsible for conceptualising and developing a qualitatively new Insights product, which will be integrated with Semasio’s Unified Targeting Platform.

Raquel joins the Semasio team with more than 15 years of international experience in data integration and analytics, with previous roles at NOS, Jatopond, Mapidea, Nielsen and Du.

“As measurement and attribution become increasingly important in the data-driven world, Raquel’s extensive background and leadership in driving better, holistic insights for clients will create new business opportunities and strengthen our platform,” says Kasper. “We’re excited to have her on board as she will help launch us into our next chapter by seamlessly integrating insights with activation built on the massive foundation of data available to us.”

Raquel Carvalho

In addition to Raquel’s nearly two decades of experience in product development, data analytics and monetisation, she holds a Master of Science (MSc) from the University of Lisbon and is enrolled in MOOC Specialisations in Data Science from John Hopkins, Survey Data Collection and Analytics from the University of Maryland and Information Visualisation Specialisation from NYU, as well as Interaction Design from UC San Diego.

Raquel is also a mentor at the Portuguese Women In Tech (PWIT) Mentorship Program that focuses on the professional and personal development of female tech students and recent graduates.

“Expanding Semasio’s platform so that insights and activation are always connected like two sides of the same coin is an exciting opportunity to leverage the available data in new and much more granular ways,” Raquel said. “I’m thrilled to be joining a company that puts its clients at the centre of everything it does, from insights all the way down to product development.”