IRIS.TV, the leading video data platform, has announced the appointment of Stuart Keith as vice president of publisher partnerships for the EMEA region. Stuart brings over 19 years of experience across the tech, media and telco industries, and is responsible for establishing the company’s EMEA presence and working with premium CTV and online publishers to grow supply of video-level data.

Prior to joining IRIS.TV, Keith spent six years at BT/BT Sport, building and managing the digital media and advertising division, where he rose to general manager. He later held the commercial director role in the newly formed data and AI solutions division. Before this, he spent four years with Microsoft Advertising in business development and strategy roles across a number of business units and platforms, including Windows, MSN, Skype and Xbox. Keith also has in-depth knowledge of the publishing industry, gained from eight years at The Independent (ESI Media), where his last role was commercial partnership director.

Commenting on Keith’s appointment, Bill Swanson, EMEA strategy lead at IRIS.TV said: “With a demonstrated history of success across digital advertising, product and sales strategy and

Stuart Keith

business development, we are excited to welcome Stuart to the EMEA team where we know he will be a significant asset. Having previously worked alongside Stuart when we were both at The Independent (ESI Media), I know what he brings to a team and his experience and knowledge of the space will be a key contributor to the growth and success of IRIS.TV in EMEA.”

“I am thrilled to have joined IRIS.TV,” said Stuart Keith. “As we head towards a cookieless world and face the challenge of anonymised consumers, publishers are increasingly likely to turn to contextual strategies to drive value and profitability of their content. I am excited to be part of such a forward-thinking business that is uniquely positioned to capitalise on the tremendous growth in online video viewership, by providing a trusted, video-level data platform for publishers/broadcasters and helping them better monetise their content assets.”