PubMatic To Host Global Summit - Envision: What’s Next For Addressability

by ExchangeWire PressBox on 8th Jul 2021 in News

PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today announced a major global virtual event entitled Envision: What’s Next For Addressability. The event will stream more than 25 continuous hours of content for brands and publishers around the place on Wednesday, July 14, 2021, beginning at 9am Australian Eastern Standard Time (AEST) and ending at 5pm Pacific Time (PT) in the US.

Envision attendees can join sessions featuring more than 120 speakers, including industry leaders, experts, thinkers and dreamers from around the world, to discuss this pressing issue and debate the various paths to success. Keynote speakers include media analyst Benedict Evans; Scott Galloway, professor of marketing at NYU School of Business and serial entrepreneur; and Kim Portrate, CEO of ThinkTV.

The event will focus on what the digital advertising community needs to do in order to build a stronger, more sustainable, addressable advertising ecosystem. With cookie deprecation and other seismic shifts disrupting the landscape, buyers and sellers are testing alternative approaches to drive the privacy-centric, data-driven advertising of the future.

“People are ready to build for their own sustainable future, and that requires a focus on audience addressability across critical digital advertising channels. This event brings the best minds together to discuss the right approach for addressability at scale - now and for the future,” said Rajeev Goel, CEO and co-founder, PubMatic. “Our role as an independent technology provider for publishers and brands gives us a unique perspective on how to create a balanced, thriving and privacy-centric ecosystem. I’m thrilled to kick off the event with so many fantastic speakers and attendees from across the digital advertising ecosystem.”

Google’s shifting timeline for Chrome cookie deprecation highlights the need for the open internet to find sustainable solutions in the best interests of all ecosystem participants, including consumers. PubMatic is investing heavily behind building for the future of audience addressability, and as of March 31, 2021, the majority of revenue on the PubMatic platform had alternative identifiers to the third-party cookie and Apple’s IDFA. The company believes the path to audience addressability will not be one-size-fits-all and views a portfolio approach to addressability as the most effective and balanced path forward for the advertising ecosystem, delivering superior monetisation to publishers, increased ROI for buyers, and strong data protections for all.

Global industry leaders speaking at Envision: What’s Next for Addressability, include:

Americas:

Sandro Catanzaro, head of publisher ad services strategy, Roku
Nadalie Dias, chief strategy officer, m/Six
Ravi Kandikonda, SVP, integrated marketing, Zillow
Arun Kumar, global chief data and marketing technology officer, IPG & CEO, Kinesso
Peter Naylor, VP of sales, Americas, Snap Inc.
Janelle Stalker, SVP, 360 Strategy, Publicis Media
Ashley Swartz, CEO, Furious Group

EMEA:

Benedict Evans, media analyst
Andrea Di Fonzo, CEO, Zenith Italy Srl
Gabrielle Heyman, head of global ad sales, Zynga
Greg Hoffman, global brand leader and founder of Modern Arena
Jo Holdaway, chief data & marketing officer, Independent Digital News & Media Ltd
Gemma Spence, chief commerce cfficer, PHD Worldwide
Duncan Wardle, former head of innovation and creativity at Walt Disney Company

APAC: