Meetrics, the leading European Ad Verification provider, brings on well-known media expert. The Berlin based marketing specialist will in future be responsible for acquiring new customers and looking after the company's existing clients in Germany, Austria and Switzerland.

Meetrics is advocating for transparency and actively involved in creating standards on the digital advertising market. The company’s core markets are leading the European average in placement quality and technological adoption. In his new role, Paroubek will further drive this innovative spirit.

Patrik Paroubek

“Meetrics cutting-edge technology and best-in-class customer service helps brands to improve the efficiency of digital advertising and fine-tune strategies for mitigating brand risk.” states Patrik Paroubek, senior sales manager DACH, Meetrics. “As Video Viewability, Brand Safety and Audience Verification are increasingly vital to digital advertising campaigns, Meetrics plays a vital role in the industry effort towards more transparency and standardisation.”

“The DACH countries are important markets for digital advertising with an already strong adoption of verification solutions. With Patrik, we gained another industry expert for our sales team, who will optimally attend to these markets with great passion.” said Manuel Koubek, commercial director, Meetrics

Patrik has been working in the industry for over 20 years; among others for Social Blue, Oracle and Ströer.