On the road to the development of the kids' content segment in the OTT ecosystem, VlogBox has recently announced its partnership with Digital Television Russia (DTR), the largest media company on the Russian pay TV market with a 27.5% market share.

Under this collaboration, VlogBox will be working on seven CTV channels featuring the children’s programs Be-Be-Bears, Fantasy Patrol, Heroes of Envell, Cutie Cubies, Woodventures. Magic Lantern, and Paper Tales as well as a separate Rainbow Ride channel, covering several series in one. This will involve channel development for Roku content management and distribution, video monetisation, PR and marketing support as well as analytics and reporting.

“It’s always a pleasure to work with a team of gifted creators, especially when it comes to quality content for children. DTR is a bit different from our usual customers as they are already aware that CTV/OTT is an unstoppable marketplace, so it feels like we’re on the same wavelength,” says Nick Platonenko, CEO at VlogBox.

Digital Television Russia was searching for possible content extension through basic TV streaming services and decided to create separate branded channels for each of the series, one own aggregator for 3 series, as well as joining Yeet!Kids TV, a channel uniting the best videos among the VlogBox mediahouse. 

“We’re constantly working on enhancing our brands, and we’re happy to start a partnership with VlogBox, specifically in terms of the Roku ecosystem. We truly believe that our kids’ series can win viewers’ hearts and show fantastic results,” says Victoria Bolotova, head of media international sales.

On its side, VlogBox always opens its doors to quality and creativity, and it’s only a matter of time, when more and more YouTubers, studios and distribution companies will choose OTT/CTV space as an obligatory presence channel.

“We are proud to extend our kids’ library with channels like DTR’s and hope to meet their expectations in terms of all agreement points. Let’s unite more children and their families in front of the attention-grabbing videos,” adds Platonenko.