Sojern, a leading provider of digital marketing solutions for travel, and Roiback, a market-leading technology company specialised in powering direct sales for independent hotels and chains, have partnered to provide hoteliers with powerful multichannel media solutions aimed to drive direct bookings.

The partnership empowers hoteliers to reach their customers across multichannel media solutions, increasing direct sales and profitability. With Sojern, Roiback enhances its own digital marketing agency specialised in hospitality, providing its clients a smart advertising platform built specifically for travel marketers.

Sojern and Roiback will focus efforts on the Middle East, Asia Pacific, Iberia, and Latin America regions.

“As travel emerges from global lockdowns and cross-border restrictions, we couldn't be happier to launch another impactful partnership with a market leader in the direct booking space. We look forward to delivering best-in-class strategies and products for our shared customers,” said Josh Beckwith, senior director of strategic accounts and partnerships, Sojern.

Roiback is a global powerhouse in travel technology. For five consecutive years, they has won the World Travel Awards as ‘Europe's Best Hotel Reservation Solution Provider’ and is nominated for the 'World’s Best Hotel Booking Solutions Provider' at the upcoming 2021 World Travel Tech Awards.

“Hospitality marketing is a challenging space, with ever-increasing channels and solutions. At Roiback we have a digital marketing agency specialised in hospitality, and with this partnership we look to further enhance it. Our hotel clients will benefit from access to simple and effective solutions to empower their digital marketing strategies, as well as to improve their direct channel performance,” said Felipe Bravo, head of Roiback Digital.