AdTonos, run by Radio Net Media which successfully monetises podcasts, audiobooks, music, and radio streams of over 200 recognised publishers across the UK, EU, LATAM, and the US, has appointed Paul Smith as senior VP of sales to support the global growth of sales, with a primary focus on the UK.

Paul Smith, senior VP sales, AdTonos

Paul has over 12 years of experience in the radio industry, successfully managing multiple commercial teams across the UK, and representing some of the largest market-leading brands. Paul spent much of his career with Global becoming the youngest commercial director at the time, managing some of the biggest relationships across the group.

Paul progressed by joining the senior leadership team in News UK's Wireless group before finally integrating the stations into the Bauer portfolio, following the business acquisition Paul joins us as our SVP managing our global AD sales teams reporting to the board of directors.

AdTonos works with online audio publishers and advertisers to deliver effective advertising solutions. Paul Smith will strengthen AdTonos’ network of advertising brands so the company can meet the increasing demand for effective, measurable tools within digital audio advertising and seamlessly connect brands with online radio publishers to utilise the interactive nature of audio.

Commenting on his appointment, Paul Smith said: “I am thrilled to join a company that truly understands and harnesses the value of audio advertising at a time when market demand is rising. I am absolutely thrilled to be joining AdTonos in such an exciting time. AdTonos have a great team with big ambition. I'm delighted to be a part of it.”

Michał Marcinik, CEO and founder of AdTonos added: “Paul’s extensive background in scaling digital advertising solutions, combined with his unrivalled vision of how brands should interact with their audience makes him the ideal candidate to join AdTonos’ team. Well-recognised media buyers are actively investing in our audio offering, and the time has come to make it available to a wider group of advertisers. Now, reaching more than 60 million unique listeners per month we have a great foundation for securing direct relationships with agencies and brands and Paul will be crucial in this process.”