Bauer Media Audio and AdsWizz, the leading global technology provider for digital audio advertising solutions, have agreed to work together to sell audio advertising in Denmark, Finland, Norway and Sweden on Soundcloud - the next generation music entertainment company. As digital audio consumption experiences a surge in consumer popularity, this relationship will give Nordic advertisers access to SoundCloud’s young, highly engaged, and influential audience throughout the Nordic region.

This relationship means that advertisers will now be able to target SoundCloud's inventory through Bauer Audio’s advertising network in the Nordic region – Bauer Audiostream. It allows audio buyers to reach SoundCloud’s listeners in more personal ways through rich audience segment targeting, such as geo, device type, genre, language, weather, demographic, behavioural segments and more. Bauer Media Audio will work alongside AdsWizz to enable advertisers to reach the ever-growing audio audience and serve relevant, engaging ads amongst premium content.

Jan Kumlin, director of digital advertising technology, Bauer Media Audio, comments: “We are excited to extend our partnership with AdsWizz with today’s announcement. SoundCloud inventory will significantly increase reach and targeting capabilities of our Bauer Audiostream network in the Nordics.”

Pierre Naggar SVP of global demand at AdsWizz says “Across the globe, audio has been experiencing rapid growth and as a result advertiser demand has significantly increased. Buyers are looking for ways to reach the highly engaged, growing audio audience with precise targeting and measurable results. This partnership allows advertisers to tap into SoundCloud’s premium content in a way that is accessible with advanced attribution methods.”